Privacy and Data Protection at Appealia

Privacy Policy

Last updated: April 2026

Appealia Limited (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website (www.appealia.com) and our products, including the Appealia Health Platform and Guiden app.

1. Who We Are

Appealia Limited is a UK-based technology company.

  • Company Number: 14162228
  • Registered Office: Mansion House, Manchester Road, Altrincham, Cheshire, England, WA14 4RW
  • Contact: hello@appealia.com

2. What Information We Collect

We may collect and process the following types of data:

a) Information you provide

  • Name
  • Email address
  • Messages submitted through contact forms

b) Usage information

  • Basic website analytics (e.g. pages visited, interactions)
  • Device and browser information

c) Product-related data (Guiden)

If you use our products, we may process:

  • Check-in responses
  • User inputs
  • Interaction history

This data is used only to improve the experience and personalise guidance.

3. How We Use Your Information

We use your data to:

  • Provide and operate our website and products
  • Respond to enquiries
  • Improve user experience and product performance
  • Support personalisation features (e.g. within Guiden)
  • Ensure security and prevent misuse

We do not sell your personal data.

4. Legal Basis for Processing

We process personal data based on:

  • Your consent (e.g. when submitting forms)
  • Our legitimate interest in operating and improving our services
  • Compliance with legal obligations

5. Data Storage and Security

We take reasonable technical and organisational measures to protect your data.

Your data may be stored securely using trusted third-party providers (e.g. cloud infrastructure, analytics, and AI services).

6. Third-Party Services

We may use third-party services to operate our platform, including:

  • Hosting and database providers
  • Analytics tools
  • AI services (for generating responses within Guiden)

These providers process data only as necessary to deliver our services.

7. Data Retention

We retain personal data only as long as necessary to:

  • Provide services
  • Improve functionality
  • Comply with legal requirements

8. Your Rights

Under UK data protection law, you have the right to:

  • Access your personal data
  • Request correction or deletion
  • Object to processing
  • Request data portability

To exercise these rights, contact: hello@appealia.com

9. Children’s Privacy

Our services are not intended for children under 13. We do not knowingly collect personal data from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page.

11. Contact

If you have any questions about this Privacy Policy, please contact:

hello@appealia.com